nanoou

Last year when my sister in law and I decided to open an internet shop we thought we really wanted to get it right with what labels we were going to feature. One essential "ingredient" was that the clothes had to be designed in Scandinavia. We love the different take they have put on kids clothing design - bright, happy and comfy but above all very very cool. It was a nostalgic journey for us as we grew up wearing the same sort of clothes that now has inspired the retro wave in Europe. We found a big bonus in that "our" designers had really thought about what babies and children like and what triggers their imagination. We are very passionate about that children should dress like children (they'll grow up fast enough!) with adorable, imaginative patterns and colours.

What gravitated us towards Danish label nanoou was their gorgeous colour schemes and also that the creator had built her designs on the circle shape. So simple yet so stylish and most kids recognise the shape instantly. After their third collection it just keep getting better and better. For a sneak peak of what we are going to receive in February/March next year, check out the November issue of Junior magazine.